7 Things You Need to Know About the 2021 CMA|SIMA Conference
7 Things You Need to Know About the 2021 CMA|SIMA Conference Our most in-depth look yet at our virtual event and all-new platform. It’s hard to believe, but the start of the 2021 CMA|SIMA Conference is...
View Article2021 CMA|SIMA Conference: Week 1 In Review
2021 CMA|SIMA Conference: Week 1 In Review Coming Together Week 1 of the CMA|SIMA Conference introduced us to the future of conferencing, in the form of the brand-new ARC Virtual Campus. Although we...
View Article2021 CMA|SIMA Conference: Week 2 In Review
2021 CMA|SIMA Conference Reimagining Retail, Transforming Processes Week 1 of the CMA|SIMA Conference introduced us to the future of conferencing, in the form of the brand-new virtual ARC Campus which...
View ArticleCMA Certification Spotlight – Jason Powell
Name: Jason Powell Title: Category Advisor - Walmart Company: McKee Foods Certification Obtained: CPCM How long have you or your company been a member of the CMA? Mckee Foods has been partnering with...
View ArticleCMA|SIMA Private Networking Groups: 9 Key Insights From Q2
CMA|SIMA Private Networking Groups: 9 Key Insights from Q2 July 20, 2021 We Share 3 Key Takeaways each for Brands, Retailers and eCommerce. Each quarter the CMA and SIMA host a number of Private...
View ArticleCMA Certification Spotlight – Sarah Wolk
Aug 4, 2021 Name: Sarah Wolk Title: Assistant Director of Category Management Company: Lactalis American Group Certification Obtained: CPCA How long have you or your company been a member of the CMA? I...
View ArticleState of the Category Management & Shopper Insights Job Market in 2021
August 18, 2021 6 Key Insights from our Fireside Chat with Recruiting Expert Jennifer Britton Last week we sat down for a ‘fireside chat’ with consumer goods and retail recruiter Jennifer Britton of...
View ArticleSIMA Board Member Spotlight: Melissa Lewis
Name: Melissa Lewis Current Position: Manager, Shopper Insights Company: Nestle Purina Petcare Tenure with Current Company: 6 years Years of Industry Experience: 11 years Give us a brief history of...
View ArticleCMA Certification Spotlight – Edosa Aibangbee
Sept 7, 2021 Name: Edosa Aibangbee Title: Category Manager Company: Nestle USA Certification Obtained: CPCM How long have you or your company been a member of the CMA? I started my Nestle career in...
View ArticleCatMan Turns 30
September 22, 2021 Taking a Look Back. The Category management discipline started in 1991, with the purpose of turning marketing basics into a process. It is the process by which retailers and...
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